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Market Entry & Development
Initial market assessment, route-to-market strategy, channel intelligence, introductions and launch support for Ireland and the UK.
HVAC Market Development & Commercial Representation
Your Route Into the Irish & UK HVAC Market
Market development, commercial representation and local industry expertise for European HVAC manufacturers.
20+ Years HVAC ExperienceDeep commercial knowledge of the sector.
Ireland & UK Market KnowledgeUnderstanding of local distribution and commercial channels.
Established Industry NetworkRelationships developed over more than two decades.
Positioning
An experienced commercial partner for European HVAC manufacturers.
Operated by John O'Brien, JAKOB has historically acted as a commercial intermediary between European HVAC manufacturers, suppliers, distributors and sales agents. That work includes identifying opportunities, introducing suitable partners, supporting commercial negotiations and managing independent commission-based agents.
Over the years, John has worked with companies including IRSAP, Lazzarini, Oventrop, Licon, KORADO, Kermi, Arbonia, Vasco, Sabiana, Warmhaus, Poletti and Marti 1921.
Project experience associated with this work includes the University of Edinburgh, University of Glasgow, Motherwell Civic Centre, Bombay Sapphire Distillery at Laverstoke Mill, Aviva Stadium, Irish World Academy of Music & Dance, University of Limerick, UL Sport Boathouse, Cork University Hospital, Mercy University Hospital, St. Vincent's University Hospital, North Middlesex University Hospital and Rampton Hospital.
Today, that experience is offered as professional market development and commercial representation support. JAKOB is not an installer, equipment retailer or engineering consultancy. The focus is commercial: understanding the market, opening appropriate conversations and helping manufacturers build workable routes to market.
Services
Commercial support from first assessment to ongoing representation.
Engagements can be structured around a defined market-entry project, an ongoing representation role, or a fractional commercial leadership requirement.
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Distributor & Partner Search
Identification, approach and suitability assessment of distributors, representatives and commercial partners.
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Commercial Representation
Local commercial presence, business development, distributor relationship management and agent coordination.
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Fractional Commercial Leadership
Experienced local HVAC commercial leadership without the cost of employing a full-time country sales director.
Who JAKOB Helps
Manufacturers that need local commercial understanding before they scale.
JAKOB is relevant where the product is credible, but the market route, local partner network or day-to-day representation is not yet in place.
Entering Ireland
For manufacturers assessing demand, distributor options and suitable first commercial conversations in the Irish HVAC market.
Expanding in the UK
For suppliers with limited local representation or underdeveloped market coverage across UK channels.
Improving Partner Performance
For businesses with an existing distributor or agent network that needs stronger focus, feedback or commercial coordination.
John O'Brien
More than 20 years in the HVAC market.
John O'Brien has spent more than two decades developing commercial relationships within the HVAC industry across Ireland, the UK and Europe.
His experience spans manufacturer representation, distributor development, commercial negotiations, exclusive supply arrangements, agent management and long-term industry relationship development. JAKOB gives manufacturers access to that experience without the cost and complexity of establishing their own local commercial operation.
Engagement Model
Structured around the requirement, not a fixed price list.
Commercial support may be delivered through defined projects, consultancy engagements, retainers, representation agreements, performance arrangements or hybrid retainer and commission structures.
01
Understand the market objective
Clarify product area, current market presence, target markets and the type of support required.
02
Assess the route to market
Review distributor options, channel structure, competitor position and realistic commercial next steps.
03
Develop representation or project scope
Agree the practical role JAKOB should play, from introductions to ongoing market development.
Discuss Your Market
If you are considering Ireland or the UK, speak with JAKOB.
If you are considering entering or expanding within the Irish or UK HVAC market, speak with JAKOB about the commercial landscape, potential routes to market and how we may be able to support you.
Contact details
Email: sales@jakobire.com
Ireland: +353 83 190 8265
Spain: +34 611 081925
Location: Ireland